Work / E-commerce

E-commerce
websites

Online shops and author stores with clear product storytelling, strong brand feel, and a path from browse to buy.

Selected projects

Shops built to sell

Real builds focused on products, brand and conversion - then open the live site or full case study.

Wain Book website screenshot
E-commerce Author Brand

Wain Book

An author bookstore for Beata Karaskova - a library of living books where each title is a door into its own world, with Amazon as the path to take a book home.

Result: Each title has its own world, with a clear path from browsing to Amazon.

Client
Beata Karaskova - author bookstore
Focus
Story-led browsing, brand atmosphere, Amazon sales
Type
E-commerce / author site
Live
book.wainshop.com

The challenge

  • Present multiple book worlds without a flat catalogue feel
  • Keep a premium, literary atmosphere while still selling
  • Guide readers from discovery to Amazon purchase

What we built

  • Immersive library homepage with clear collection portals
  • Story-led UX for children's magic, poetry and more
  • Voice/atmosphere options that feel on-brand
  • Strong path from browsing a world to buying on Amazon
Live preview Full case study
Wain Shop live homepage with Wear the love you live by hero
E-commerce Brand Storefront

Wain Shop

An artist-led tees and hoodies brand needed a storefront that felt premium and personal - cream and plum, clear storytelling, and an easy path from browse to Basket.

Result: A calmer shop where original designs lead, with clear Shop and Basket paths from browse to buy.

Client
Wain Shop - apparel storefront
Focus
Brand feel, collections, browse-to-buy path
Type
E-commerce website
Live
wainshop.co.uk

The challenge

  • Replace a louder default shop feel with a calmer brand-led experience
  • Keep artwork and collections as the hero without visual noise
  • Make Shop, Basket, and checkout feel part of the same story

What we built

  • Custom Wain Air theme with cream-and-plum branding
  • Hero and collection storytelling around “Wear the love you live by”
  • Product-first grids and clearer browse paths
  • Mobile-friendly shopping with Shop and Basket easy to reach
Live preview Full case study

Planning an online shop?

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