Where ideas
come to life

ProofCare

A residential roofing company in Berkshire needed a site that looked credible, answered emergency intent, and made it easy to request a quote — without looking like a generic template.

The challenge

• Compete with larger regional roofers on trust and clarity
• Highlight emergency / 24hr response without looking spammy
• Present services (roofline, chimney, waterproofing) cleanly

What we built

• Clear hero with strong local positioning and dual CTAs
• Service sections structured for scanning and SEO
• Proof points (experience, insurance, coverage) above the fold
• Conversion paths to quote form and phone

Outcome

• A professional digital front door that matches a regulated trade business
• Clearer path from “roofing problem” to quote or emergency call
• A foundation ready for local search and content growth

“Tomas was one of three asked to quote… I instantly liked Tomas… his approach was affable and knowledgeable.” — client review featured on ProofCare

Wain Shop

An original tees and hoodies store needed a storefront that felt on-brand, easy to browse, and built for conversion — not a cluttered catalogue.

The challenge

• Make products the hero without visual noise
• Keep brand personality strong across product pages
• Support a clean path from discovery to purchase

What we built

• Product-first layout with clear hierarchy
• Brand-forward presentation for tees and hoodies
• Store structure designed for browsing and conversion
• Mobile-friendly shopping experience

Outcome

• A storefront that feels intentional and ownable
• Clearer product storytelling for tees, hoodies and collections
• A base to grow ranges and campaigns without visual clutter

Live at wainshop.co.uk — brand-led shopping experience built for browsing and conversion.